In September, FTX announced that it had secured NFL star Tom Brady and his model wife, Gisele Bundchen, to star in a $20 million ad campaign.Ĭompetition within the crypto exchange market is also driving the increase in advertising, with more than 500 crypto exchanges jockeying for recognition, according to Cryptimi. “Crypto is really the basis of the next version of the internet.”Įarlier this year, FTX paid $135 million for a 19-year contract for the naming rights for the NBA's Miami Heat arena in South Beach. “There’s a lot of people saying crypto is a fad, just the way they said the internet was a fad,” Steven Kalifowitz, 's chief marketing officer, told the Journal.
Now, and FTX are looking to capitalize on digital currencies' moment in the sun. TheStreet RecommendsPRESS RELEASESDOLEDole Plc: Update On Voluntary Recall For Salads Processed By Dole Fresh Vegetables At Its Bessemer City, NC And Yuma, AZ Facilities Due To Possible Health Risk From Listeria Monocytogenes6 minutes agoPRESS RELEASESGlobal Beef Market Report 2021-2026 Featuring Tyson Foods, JBS, Sysco, Danish Crown, Marfrig Global Foods, Hormel Food, Minerva, Cargill Meat Solution, Perdue Farms, OSI8 minutes agoPRESS RELEASESGlobal Outdoor Advertising Market 2021: Intensifying Digital Out Of Home (DOOH) Advertising Market23 minutes agoĬryptocurrencies have their breakthrough moment with bitcoin prices reaching record highs in recent months. The Journal reports that NBCUniversal, which is part of Comcast ( CMCSA) - Get Comcast Corporation Class A Report and holds the rights to broadcast the Super Bowl in February, is seeking at least $6.5 billion for 30 second spots. Super Bowl advertisements are the most expensive in the world with the price of a 30-second commercial during the NFL championship game costing $5.5 million last year. Singapore-based has been especially active in getting its name out there: The company purchased the exclusive naming rights for what was formerly known as the Staples Center arena in Los Angeles for $700 million over 20 years. The Wall Street Journal first reported the two companies' ad buys. Cryptocurrency exchanges are officially aiming for the mainstream, with and FTX both planning to run ads during the Super Bowl, the most watched annual television event in the country.
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